Built On Years of Success!

MFP12 is a self-paced system with guided instructional videos. You can invest as many or as few hours each week as your schedule allows. A good rule of thumb would be 1-2 hours per week dedicated to watching the lessons and another 2-3 hours putting them into action through the operational documents of MFPD and legal documents of MFPL.

You will have full access to all operational and legal documents if you purchase the full 3-in-1 package of MFP12, MFPD and MFPL.

Our system, MFP12, is uniquely tailored to meet you where you are in your entrepreneurial journey. If you're standing at the starting line, uncertain of how to sprint, we set you on a path engineered for durability and expansion right from the get-go.

For those in the race, our comprehensive guide streamlines your business, reducing costs and complexities, making your entrepreneurial journey a rewarding one.

Let's address the feeling of being overwhelmed. Starting a new project often comes with worry and the daunting task of dedicating your time and energy to navigate new challenges and direct your business in uncertain conditions.

To combat this feeling, there are two solutions:

First, have a clear, actionable, and tested plan that is easy to follow, and second, begin with a simple action.

MFP12 is created to guide you through the confusion, not to add to it.

MFP12 is not about handling everything at once. It's about building a streamlined business with clear and uncomplicated processes. The aim is to avoid the overwhelming aspects, save your resources, and make sure your business operates smoothly. Through detailed videos that provide step-by-step guidance, you'll be able to achieve small wins and utilize the powerful tools and strategies included in this program.

Your dedication is crucial. You need to follow the strategies in order and resist the temptation to skip ahead. If you do this, we promise to be the guide that keeps you focused, making your journey not only successful but enjoyable as well.

MFP12 is more than a system; it's your blueprint to establishing a business structure that champions simplicity and organization. It's about steering clear of the chaos, optimizing your time and resources, and operating at maximum efficiency as you navigate the entrepreneurial waters. Part of this journey involves guidance on selecting the right tools to bolster your path to success.

We encourage an environment where comfort and familiarity with your chosen platforms are paramount. Our role is to unveil these cornerstone strategies, ensuring you can wield them effectively, irrespective of the tools at your disposal.

Should your allegiance lie with tools outside our recommendations, rest assured, the strategies imparted within MFP12 remain just as applicable. The universality of the principles allows for flexibility in your choice of software. However, for more nuanced assistance during the implementation phase, the support channels specific to your chosen platform will be your go-to resource.

In essence, while we advocate for certain tools for their efficacy, we champion the freedom to select what resonates with you more. After all, in the realm of entrepreneurship, it's about harnessing the strategies that work, with tools that work for you.

The MFPD Operational Document Kit is broken down into 12 operational development modules + 1 introductory module. 

The documents are applicable to general e-commerce operations & guide your journey ranging from product ideation, supplier analysis, supply chain development, marketing strategies & other e-commerce practices.

MFPD00: Bonus Documents

MFPD00.1: Auto-Search Worksheet

MFPD00.2: Solohustle Launch Checklist

MFPD00.3: FOUNDER Startup Sheet

MFPD0: Entrepreneurship Mindset & Product Ideation (3 Documents)

MFPD0.1: The Entrepreneurship Mindset

MFPD0.2: Ideation: Mind Mapping

MFPD0.3: Ideation: SCAMPER Method

MFPD1: Market Research & SWOT Analysis (6 Documents)

MFPD1.1: Industry Size & Growth

MFPD1.2: Consumer Behavior

MFPD1.3: Industry Trends & Challenges

MFPD1.4: Competition & Market Saturation

MFPD1.5: SWOT Analysis

MFPD1.6: SWOT Diagram

MFPD2: Ideal Customer Analysis (2 Documents)

MFPD2.1: Customer Avatar

MFPD2.2: Market Segmentation

MFPD3: Supplier Analysis (6 Documents)

MFPD3.1: RFI

MFPD3.2: RFQ

MFPD3.3: Supplier Contact & Information List

MFPD3.4: Supplier Summary Price List

MFPD3.5: Supplier Due Diligence Checklist

MFPD3.6: Supplier Scorecard

MFPD4: Logistics & Supply Chain Analysis (3 Documents)

MFPD4.1: E-Commerce Workflow

MFPD4.2: Complete Supply Chain Map

MFPD4.3: Supply Chain Risk Assessment & Mitigation

MFPD5: Sales Channel Strategy (10 Documents)

MFPD5.1: Shopify Store Creation

MFPD5.2: Etsy Store Creation

MFPD5.3: Amazon Store Creation

MFPD5.4: eBay Store Creation

MFPD5.5: Trade Show Checklist & Organizer

MFPD5.6: Social Media Strategy

MFPD5.7: Sales Leads

MFPD5.8: KPI Dashboard

MFPD5.9: Website Design & Layout Checklist

MFPD5.10: Sales Strategy

MFPD6: Pricing, Revenue & Cost Analysis (4 Documents)

MFPD6.1: Pricing Strategy

MFPD6.2: Item Cost Revenue Analysis

MFPD6.3: Supply Chain Markup & Profit Margin

MFPD6.4: International Pricing Strategy Checklist

MFPD7: Catalog & Brand Development (3 Documents)

MFPD7.1: Branding & Identity

MFPD7.2: Product Catalog

MFPD7.3: Product Catalog Example

MFPD8: Traditional & Novel Marketing Techniques (10 Documents)

MFPD8.1: Value Proposition Worksheet

MFPD8.2: Sales Calendar

MFPD8.3: Keyword Research

MFPD8.4: Content Calendar

MFPD8.5: Influencer & Affiliate Marketing

MFPD8.6: SMS Marketing

MFPD8.7: Marketplace Protocols

MFPD8.8: Marketplace Routines

MFPD8.9: Marketplace Marketing Management

MFPD8.10: Marketing Strategy

MFPD9: Customer Service Management (5 Documents)

MFPD9.1: Customer Support Scripts & Guidelines

MFPD9.2: Knowledge Base & FAQ

MFPD9.3: Customer Feedback Collection

MFPD9.4: Review Management Guidelines

MFPD9.5: Customer Service Plan

MFPD10: Artificial Intelligence Tools & Low-Cost SEO (4 Documents)

MFPD10.1: AI Tool Evaluation

MFPD10.2: SEO Audit Checklist

MFPD10.3: Blog Creation Worksheet

MFPD10.4: Full SEO Analysis & Optimization

MFPD11: Auditing Expenses & Essential Analytics (3 Documents)

MFPD11.1: Invoice Audit Checklist

MFPD11.2: Essential Analytics Dashboard

MFPD11.3: Profit & Loss Statement

MFPD12: Financing & Exiting (5 Documents)

MFPD12.1: Sales Forecast Multiple Products

MFPD12.2: Cash Flow

MFPD12.3: Yearly Balance Sheet

MFPD12.4: Business Plan

MFPD12.5: Business Sale Preparation Checklist

The documents are applicable to general e-commerce operations & guide your journey ranging from product ideation, supplier analysis, supply chain development, marketing strategies & other e-commerce practices. 

MFPD is built from real-world e-commerce experience for products ranging from a $50 to $7,500 price point that has been sold as B2B & B2C across multiple e-commerce and marketplace platforms. Products sold through the MFPD system have been both imported from international suppliers & made locally within active markets.

The MFPL Legal Document Kit is broken down into 5 legal modules + 1 introductory module. 

The documents complement general e-commerce operations ranging from product ideation, supplier analysis, supply chain development, marketing strategies & other e-commerce practices.

MFPL0: Introduction to the My Founding Partner Legal Kit

MFPL0.1: Introduction to the My Founding Partner Legal Kit

MFPL0.2: Entrepreneur-to-Entrepreneur - Legal Perspective

MFPL0.3: Regan VanSteenis Biography

MFPL1: E-Commerce Online Documents

MFPL1.1: Terms of Purchase & Refund Policy

MFPL1.2: Website Privacy Policy

MFPL1.3: Website Terms of Use

MFPL2: Agreement Documents

MFPL2.1: Confidentiality Agreement

MFPL2.2: Product Reseller Agreement

MFPL2.3: Purchase Order for Purchase of Goods or Services

MFPL2.4: Independent Contractor Agreement

MFPL3: LLC Documents & Incorporation

MFPL3.1: LLC Operating Agreement

MFPL3.2: Sample LLC Form - State of Texas

MFPL3.3: EIN Form for the IRS

MFPL3.4: Election by a Small Business Corporation

MFPL4: Affiliate Agreement

MFPL4.1: Affiliate Agreement

MFPL5: Sweepstakes & Contests

MFPL5.1: An Overview of Sweepstakes & Contest Rules

MFPL5.2: Contest Online Random Draw & Sweepstakes Rules

MFPL5.3: Contest & Sweepstakes Affidavit of Eligibility & Release

MFPL5.4: Contest Prize Winner Notification Letter

The documents are applicable to general e-commerce operations & guide your journey ranging from product ideation, supplier analysis, supply chain development, marketing strategies & other e-commerce practices. 

MFPL is built from real-world e-commerce experience & over 20 years of legal experience advising over $1B in business transactions.