Hello! I'm Jimmy
Engineer, Entrepreneur & Passionate Innovator.
I founded, built, grew & maintained an e-commerce business to have continuous success for years and documented my journey along the way.
I know what it feels like to struggle with starting and growing an online business and the constant search for effective strategies.
Just like you, I wanted to become a thriving business owner and confident online seller.
Originally an engineer, I always had an affinity for entrepreneurship. After holding a traditional job in the renewable energy industry, I decided to take a leap of faith and start my own e-commerce business in 2018.
It wasn’t easy, as I encountered roadblocks due to uncertainty and a lack of direction. However, by actively seeking knowledge, developing novel strategies and optimizing my operations, I transformed my passion into my success story.
By seeking out knowledge and resources, I gradually turned my passion into actionable steps.
I founded, grew & maintained my business to have continuous success for years. As I learned everything along the way, I documented my journey to create the most comprehensive e-commerce business development system available, MFP12.
Now I teach new and seasoned entrepreneurs like you the step-by-step system you need to build and maintain a successful business online.
MFP12 is the system I use to generate 7-figures in online revenue without Amazon FBA, no employees, and no prior experience, all with less than 2.5% in marketing costs.
It took me years to learn and build my own business. Take the guesswork out of yours and let me be your Founding Partner!
Regan - Entrepreneur & Attorney
I have served as Chief Legal Counsel for large businesses & nonprofits for over 20 years. I believe entrepreneurship is the best way to empower people to live an abundant financial life & knew early on that my vocational call was to provide legal counsel & leadership expertise to those who were living out that higher calling.
Over the course of my career, I have worked with & collaborated with the top attorneys in America in nearly every realm of the law spanning from business to entertainment, employment law, tax law, contract negotiations, nonprofits, churches & high-profile litigation. This has allowed me to be a part of some of the most distinctive transactions around the globe, including the purchase of an NBA arena that now serves as the 16,000-seat home of a church, the first of its kind satellite radio channel-on SiriusXM & at least 10 New York Times best-selling books. Over the course of my career, I have advised on over $1 billion of business transactions.
Nick - Entrepreneur & Architect
I’m passionate about designing and strategically planning both on-the-ground concepts and business supply chains. As a residential architect and urban designer, I’ve developed a strong ability to integrate moving parts within complex systems. Transitioning into entrepreneurship allowed me to translate my architectural skills into customer-focused experiences, which has been a very fulfilling decision in my career.
With experience in the e-commerce home goods industry, I leverage my design and planning expertise to create customer-centric branding and conversion-oriented messaging. I help e-commerce brands establish an authentic online presence that reflects their mission and identity. Through my work, I co-developed the teachings of MFP12 and guided templates of MFPD to assist entrepreneurs in navigating e-commerce complexities and effectively communicating their business.
Julian - Entrepreneur & Engineer
As a problem solver with a passion for intricate systems thinking, I earned a Master’s in Civil and Structural Engineering (MEng) and honed my process-building skills through structural design, large-scale project management, and developing renewable closed-loop systems. Years in employment and consultancy made me crave more, leading me to embrace entrepreneurship in 2018. With no prior e-commerce experience, I gradually transformed my thinking and management skills into actionable entrepreneurial procedures.
I co-founded and grew a successful startup in the home goods industry, channeling my grit and passion into this venture for several years. Now, I focus on building operational systems to guide both new and seasoned entrepreneurs on their journeys. A successful business relies on well-developed systems to maintain focus on daily procedures and consistent wins. Through my experience, I co-developed the teachings of MFP12 and guided templates of MFPD to help entrepreneurs stay on track and avoid the pitfalls of e-commerce.