MFPrequel

An overview of all sections covered in the program. Congratulations on taking control of your life through entrepreneurship.

MFP0: Entrepreneurship Mindset & Product Ideation

Encompassing overview of entrepreneurship & the mindset changes that come with it. Two methods of product ideation are also presented to lay the foundation of your new online business. 

MFP1: Market Research & SWOT Analysis

Studying the landscape is crucial for your business success. A comprehensive market research and SWOT analysis will help ensure the feasibility and sustainability of your business.

MFP2: Ideal Customer Analysis

Stay ahead by keeping a finger on the pulse. An ideal market analysis will help you identify and understand target markets, customer personas, market segments & position products for maximum appeal.

MFP3: Supplier Analysis

Collect the right seeds to build a fruitful supply chain with stable pricing & reduced risk/disruptions. Select the best suppliers for a business, negotiate terms & build lasting relationships.

MFP4: Product Movement Logistics & Supply Chain Analysis

A comprehensive supply chain analysis from receiving a product to customer delivery. The analysis gives an on-the-ground understanding of logistics to mitigate any risks, lead times or other issues.

MFP5: Sales Strategy

Put in place the most effective sales funnels related to your business. Digital & physical funnels such as Trade Shows, Website Buildouts, Online Marketplaces & Social Media should all be considered.

MFP6: Pricing Strategy, Revenue & Cost Analysis

Determine the right price for products taking into account previous analyses. Complete a comprehensive Pricing Strategy and Revenue/Cost Analysis to ensure profitability, scalability & sustainability.

MFP7: Product Catalog & Final Development

Give a clear perception of your online business through branding, content, product offerings/catalog & exposure channels. Explore the significance of each element and their role in growth and success.

MFP8: Traditional & Novel Marketing Strategies To Launch Sales

To reach a mass network of customers at minimal cost, you need to address the major pain points of any e-commerce marketing campaign: digital traffic to drive sales with lower customer acquisition costs.

MFP9: Customer Service, Retention, Support & Quality Control

Getting to the top of the hill is a challenge, but staying there is more difficult. Maintain long-term sales and customer retention through multiple sales models centered around customer service.

MFP10: Artificial Intelligence Tools & Low-Cost SEO

AI tools provide low-cost, modern methods for long-term SEO strategies. Make sure your store is optimized for both on-page and off-page factors, optimizing it to receive SEO traffic.

MFP11: Auditing Expenses & Essential Analytics

Analytics and internal/external auditing help provide iterative feedback to e-commerce stores. Gather & provide financial/analytical information in real time to track company growth and progress. 

MFP12: Financing, Investors & Exiting

Successful growth and operations provide pathways to inject outside financing, attract business investors & lead to a financial exit. Align operations with your long-term vision & choose your pathway.

MFPD0: Entrepreneurship Mindset & Product Ideation (3 Documents)

MFPD0.1: The Entrepreneurship Mindset

MFPD0.2: Ideation: Mind Mapping

MFPD0.3: Ideation: SCAMPER Method

MFPD1: Market Research & SWOT Analysis (6 Documents)

MFPD1.1: Industry Size & Growth

MFPD1.2: Consumer Behavior

MFPD1.3: Industry Trends & Challenges

MFPD1.4: Competition & Market Saturation

MFPD1.5: SWOT Analysis

MFPD1.6: SWOT Diagram

MFPD2: Ideal Customer Analysis (2 Documents)

MFPD2.1: Customer Avatar

MFPD2.2: Market Segmentation

MFPD3: Supplier Analysis (6 Documents)

MFPD3.1: RFI

MFPD3.2: RFQ

MFPD3.3: Supplier Contact & Information List

MFPD3.4: Supplier Summary Price List

MFPD3.5: Supplier Due Diligence Checklist

MFPD3.6: Supplier Scorecard

MFPD4: Logistics & Supply Chain Analysis (3 Documents)

MFPD4.1: E-Commerce Workflow

MFPD4.2: Complete Supply Chain Map

MFPD4.3: Supply Chain Risk Assessment & Mitigation

MFPD5: Sales Channel Strategy (10 Documents)

MFPD5.1: Shopify Store Creation

MFPD5.2: Etsy Store Creation

MFPD5.3: Amazon Store Creation

MFPD5.4: eBay Store Creation

MFPD5.5: Trade Show Checklist & Organizer

MFPD5.6: Social Media Strategy

MFPD5.7: Sales Leads

MFPD5.8: KPI Dashboard

MFPD5.9: Website Design & Layout Checklist

MFPD5.10: Sales Strategy

MFPD6: Pricing, Revenue & Cost Analysis (4 Documents)

MFPD6.1: Pricing Strategy

MFPD6.2: Item Cost Revenue Analysis

MFPD6.3: Supply Chain Markup & Profit Margin

MFPD6.4: International Pricing Strategy Checklist

MFPD7: Catalog & Brand Development (3 Documents)

MFPD7.1: Branding & Identity

MFPD7.2: Product Catalog

MFPD7.3: Product Catalog Example

MFPD8: Traditional & Novel Marketing Techniques (10 Documents)

MFPD8.1: Value Proposition Worksheet

MFPD8.2: Sales Calendar

MFPD8.3: Keyword Research

MFPD8.4: Content Calendar

MFPD8.5: Influencer & Affiliate Marketing

MFPD8.6: SMS Marketing

MFPD8.7: Marketplace Protocols

MFPD8.8: Marketplace Routines

MFPD8.9: Marketplace Marketing Management

MFPD8.10: Marketing Strategy

MFPD9: Customer Service Management (5 Documents)

MFPD9.1: Customer Support Scripts & Guidelines

MFPD9.2: Knowledge Base & FAQ

MFPD9.3: Customer Feedback Collection

MFPD9.4: Review Management Guidelines

MFPD9.5: Customer Service Plan

MFPD10: Artificial Intelligence Tools & Low-Cost SEO (4 Documents)

MFPD10.1: AI Tool Evaluation

MFPD10.2: SEO Audit Checklist

MFPD10.3: Blog Creation Worksheet

MFPD10.4: Full SEO Analysis & Optimization

MFPD11: Auditing Expenses & Essential Analytics (3 Documents)

MFPD11.1: Invoice Audit Checklist

MFPD11.2: Essential Analytics Dashboard

MFPD11.3: Profit & Loss Statement

MFPD12: Financing & Exiting (5 Documents)

MFPD12.1: Sales Forecast Multiple Products

MFPD12.2: Cash Flow

MFPD12.3: Yearly Balance Sheet

MFPD12.4: Business Plan

MFPD12.5: Business Sale Preparation Checklist

MFPL0: Introduction to the My Founding Partner Legal Kit

MFPL0.1: Introduction to the My Founding Partner Legal Kit

MFPL0.2: Entrepreneur-to-Entrepreneur - Legal Perspective

MFPL0.3: Regan VanSteenis Biography

MFPL1: E-Commerce Online Documents

MFPL1.1: Terms of Purchase & Refund Policy

MFPL1.2: Website Privacy Policy

MFPL1.3: Website Terms of Use

MFPL2: Agreement Documents

MFPL2.1: Confidentiality Agreement

MFPL2.2: Product Reseller Agreement

MFPL2.3: Purchase Order for Purchase of Goods or Services

MFPL2.4: Independent Contractor Agreement

MFPL3: LLC Documents & Incorporation

MFPL3.1: LLC Operating Agreement

MFPL3.2: Sample LLC Form - State of Texas

MFPL3.3: EIN Form for the IRS

MFPL3.4: Election by a Small Business Corporation

MFPL4: Affiliate Agreement

MFPL4.1: Affiliate Agreement

MFPL5: Sweepstakes & Contests

MFPL5.1: An Overview of Sweepstakes & Contest Rules

MFPL5.2: Contest Online Random Draw & Sweepstakes Rules

MFPL5.3: Contest & Sweepstakes Affidavit of Eligibility & Release

MFPL5.4: Contest Prize Winner Notification Letter